Technology is having a profound impact on every aspect of our lives, including how we source and purchase new products or services. Think back to the last time you did research on a new product or service…did you search the Internet or did you call a company or sales rep?
If you answered search the Internet, you are not alone. According to Ad Week, 81% of consumers conduct online research before buying. So, why is a blog important to your dental office or dental lab? Beyond the SEO (search engine optimization) benefits, a blog can help increase your digital presence and inevitably your bottom line. If you don’t currently have a blog, then you are missing a huge opportunity. Here are 5 reasons you should start a blog for your dental office or lab.
1) Connect with and share relevant information with customers and potential customers.
In fact, 70% of consumers learn about a company through articles rather than ads (Social Media Today).
2) Share expertise.
Blogs are a great way to share your knowledge, experience and expertise. As we all have grown in our respected professions, we have certainly learned a thing or two. Blogging allows you to share your challenges, triumphs, lessons learned, and answer questions. By consistently blogging over time you can become the “go to” resource for helpful, informative content.
3) Gives your dental lab or dental office a voice.
Blogging enables you to humanize your business by showing a more personal side that otherwise remains hidden in most traditional marketing.
4) Creates a 2-way conversation.
Blogs are a great way to interact with customers, prospects & industry peers and helps start a conversation. Encouraging readers to comment helps to create a rapport, build trust and helps you gain insight into what customers and potential customers are looking for.
5) Blogs are cost-effective marketing investments.
We all love saving money; there is no doubt about that. The only cost in starting a blog is your time.
The decision to start a blog is easy, however maintaining and growing your blog is not. While you will not reap the benefits right away, the long-term benefits are far greater. By consistently providing unique and educational content you will be able to organically grow your search traffic, trust and eventually sales.