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Whip Mix Names New CEO

Whip Mix Names New CEO


Louisville, KY: January 10, 2020 

Effective January 1, 2020, current VP of Sales & Marketing, Anne Steinbock will succeed Allen Steinbock as CEO of Whip Mix Corporation.  Allen will continue as the Chairman of the Board of Directors.  The Board recognizes that much of the company’s success over its 100th year in business is due to Allen’s 45 years of strong leadership.

“I’m honored and excited to be chosen as the next CEO of Whip Mix,” says Anne. “I look forward to working with the board and our leadership team as we continue to focus on the future needs of the dental profession.” Anne joined Whip Mix in 1986 as one of the third generation of the Steinbock family. “Anne has proven herself as she has steadily advanced through our organization and she is now well prepared to assume the reins at Whip Mix. She brings a passion for taking care of our customers,” stated Allen Steinbock.

Additional new leadership changes in the Whip Mix organization include:  Larry Edlin, International Sales Manager, promoted to Vice President of Sales, and Pat Higgins, Vice President of New Business Development adding the responsibility for Marketing. Both will report to Jim Myers, President. “I am very confident that Anne, Larry and Pat bring the skills and experience to their new responsibilities that will help continue to make us the vibrant and successful company that we are building,” said Myers.

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